When Will Apple Announce the iPhone 17 Event?

It is now mid-August, meaning that Apple’s annual iPhone event is just around the corner.

This year, Apple is expected to unveil the iPhone 17, the all-new iPhone 17 Air, the iPhone 17 Pro, and the iPhone 17 Pro Max.

Here are some of the key rumors for those devices:

• iPhone 17: Same design as iPhone 16, but with an A19 chip, a larger 6.3-inch display, an upgraded 24-megapixel front camera, and possibly 120Hz support.
• iPhone 17 Air: All-new model with an ultra-thin and lightweight design, 6.6-inch display, A19 chip, 12GB of RAM, single 48-megapixel rear camera, 24-megapixel front camera, single speaker, and an optional battery case.
• iPhone 17 Pro: A redesigned rear camera bump with a trio of 48-megapixel cameras, an aluminum frame, an A19 Pro chip, 12GB of RAM, an orange or copper color option, and potentially a vapor chamber cooling system.
• iPhone 17 Pro Max: All of the iPhone 17 Pro features listed above, plus a slightly thicker design for a larger and longer-lasting battery.

We are still waiting for Apple to announce the iPhone 17 event, which is rumored to take place on Tuesday, September 9. If that timing is accurate, then the most likely date for Apple to announce the event with one of its clever taglines would be Tuesday, August 26, as the company typically provides two weeks’ notice.

Of course, these dates are not official yet.

Since 2020, iPhone event videos have been pre-recorded, but in recent years Apple has invited select reporters to the Steve Jobs Theater to watch the video in person. Afterwards, attendees receive hands-on time with the new devices.

The table below provides an overview of dates for the last six iPhone events, with 2020 and 2021 being outliers due to the height of the COVID-19 pandemic.

iPhone Series	Announcement Date	Event Date	Delta (Days)
iPhone 16	Monday, August 26, 2024	Monday, September 9, 2024	14
iPhone 15	Tuesday, August 29, 2023	Tuesday, September 12, 2023	14
iPhone 14	Wednesday, August 24, 2022	Wednesday, September 7, 2022	14
iPhone 13	Tuesday, September 7, 2021	Tuesday, September 14, 2021	7
iPhone 12	Tuesday, October 6, 2020	Tuesday, October 13, 2020	7
iPhone 11	Thursday, August 29, 2019	Tuesday, September 10, 2019	12

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